When I tell people I co-founded a contact lens startup, most people ask, “Why?”. Some people automatically ask for free lenses (I’ll talk about this more another time)!
When I tell people what we’re trying to do, their reaction is often muted.
I see their mind churn. Why contact lenses? Why eye care? Why the hell you? I don’t blame them. On the surface of it, it’s me & my friend Kristian trying to change an industry that’s been controlled by a monopoly for the best part of 40 years. Not only that, we’re not doctors or optical experts. In fact, we’re both trained lawyers.
Try telling 22 year old Charlie, “Hey C, you’re not going to be lawyer when you’re 30. You’re going to be selling your own contact lenses.” Yea, good one!
Anyway, back to people’s reactions. I don’t blame people who doubt us. Most people dismiss disruption because they’re so accustomed to the norm.